How do you break the news to someone that you’re planning on murdering them? Well on film, that is. That’s the dilemma J. Cole recently faced after coming up with the concept for his latest video, Power Trip.
MTV News caught up with the Roc Nation emcee, and he revealed that not everyone in his camp was on board with killing off his collaborator.
“When I was writing the song, I had the vision for the video, so I knew early on,” Cole shared. But he hadn’t initially figured Miguel into the equation [...]
“This is the only way he could fit in the video,” Cole said, remembering the exchange. ” ‘Check it out; it sounds crazy, but hear me out. He’s gonna be the boyfriend.’ [But] because I’m going and killing the boyfriend, they’re hearing it and these guys … were clearly not thrilled about the idea.
“A week goes by, and I’m like, ‘What’s up with Miguel? I haven’t heard nothing back, we’re tryna move on the video, get the location, get the dates,’ and everybody’s real hesitant, like, ‘Oh we haven’t gotten a chance to pitch it to him,’ and I finally realize what’s happening … nobody has the balls to go to Miguel and tell him.” At this point, Cole figured he had to take matters into his own hands if anything was going to be accomplished, so he called Miguel.
“I was really hype explaining it to him, and after I tell him the concept I say, ‘I want you to be the boyfriend, getting murdered,’ and he was just like ‘It’s crazy you say that because right as you were telling me the story, [I] thought I should be the boyfriend, I should be the one getting killed.’ So he was down for it, but it just took me to have that creative conversation with him.”
Check out Cole break it all down below.