While a few folks are rushing to file paperwork to renew their unemployment benefits, Alicia Keys has officially signed on with Blackberry as their new Global Creative Director.
Keys, who once professed to being an iPhone junkie, will reportedly use her Blackberry to work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality. From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10. [SOURCE]
Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to ‘Keep Moving’: to empower people through mobile computing and communications. We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business. –BlackBerry President and CEO Thorsten Heins
Let this one marinate in your spirit for a minute.