I don’t think Chad Johnson’s week can get any worse than this.
After allegedly head butting his wife, Evelyn Lozada (which led to her filing for divorce and Vh1 pulling the plug on their reality show), and losing his position on the Miami Dolphins’ roster, he has now lost a multi-million dollar endorsement deal with Zico brand coconut water.
The Zico brand is about supporting naturally powered athletes, We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field. However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.
Well damn Chad… What’s next?
Post your thoughts!